Having amazing Visuals during Live sessions is one step in the right direction for immersive experiences.
See how lockdown pasttimes has been the catalyst for creativity that might lead to more immersive experiences.
One of the things that went crazy during lockdown was Tory Lanez displaying his boisterous personality with fans willing to act out for the accolades and he gave us guest appearances from Drake, MeganTheeStallion and the Weekend.
Our lockdown pastime has also included people like Ghetts and Chipmunk giving us legendary shellings, and these creatives have given us different backdrops.
Ghetts served 3,000 live fans from his garden and went on to give us epic visuals with a flexy Live Pool party.
Chipmunk showed us he is in a league of his own by battling himself from an apartment.
This has opened up creativity in terms of how visuals are done. With some clever lighting, good use of space and projectors, SefKombo and his team gave us BLM flyers and an augmented feel.
It's easy to see how this is great for product placement. But focussing on creating value for the fans should be the first priority.
The big tech companies are also investing in this space. Apple reportedly spent $100 million to purchase NextVR. They are putting their money where their mouth is and these are signals that they want to build experiences mixing AR and VR is what is being called Mixed Reality.
Back in May, Facebook announced that Spark AR - which simplifies the creation of AR effects — and introduces new capabilities on Instagram.
This year has been a crazy one and it's definitely felt like we are in a movie. One thing is for certain, Live Music Experiences has had the shakeup in needs.
Check out this dope Immersive Video. Let us know what you think 👇🏽